A Marketing Revolution for Cars

~Gulliver Car Connection Center Grand Opening!~

At this time, with the Gulliver Car Connection Center opening the other day, we thought that we would examine the methods of the operation.

The Gulliver Car Connection Center that has just opened is based on a completely different management concept in car dealerships from that which has existed up to now. In regards to that, up to now used car dealerships, when selling automobiles, would necessarily cut expenses (storage management costs, preparation costs) as far as possible, only performing the minimum inspections that are required and line the cars up for sale after which negotiations would be conducted with buyers. In short, instead of taking all of the $2,500~$5,000 sales profit that the usual used car dealership adds to the price and taking it all, this one only takes a uniform management fee ($499) from the seller. It may be thought of as what is called a go-between center and performs that role negotiating with sellers and buyers as a business. However, concerning things that are worrisome that arise at the time of private buying and selling of automobiles, such as trustworthiness, as the go-between, Gulliver takes the responsibility through overhauls and inspections so that both seller and buyer can be confident that, based on trustworthy reports, the sale can go through.

But when it comes to real life situations, what is the best way to use the Gulliver Car Connection Center? We thought that we would examine that from both the seller’s and the buyer’s perspective.

First, on the seller’s side, an automobile that one desires to sell is brought to the Gulliver Car Connection Center. There, one can have the price that one desires set for the car. At that time one can receive advice from a professional Gulliver adviser free of charge. It is possible to have things like the model and year checked against Gulliver’s extensive database to have a possible plan worked out to sell the car. Then what will happen is that after a decision is made on the price and a determination is made to sell the car, it will be put on display on the lot within the Gulliver Car Connection Center. But the display period for this car is set at two weeks. If a buyer for the car is not found within two weeks, the seller either takes away the car at that, or else there is also an extended display option offered as a service. Up to this point, there have no expenses accrued by the seller whatsoever. In short, one is able to display one’s car free of charge for two weeks.

On the buyer’s part, when one wants to buy an automobile, one goes to the Gulliver Car Connection Center and is able to look freely at the cars on display there. Detailed written reports on each of the cars there are available and a go-between with those recorded reports backed by Gulliver. So one is able to search for the automobile that one desires with confidence. If one finds the kind of car that one desires, negotiations are conducted with the seller through the Gulliver agent. At that time, there are no direct negotiations between the buyer and seller. In every way possible, Gulliver acts as a go-between, conducting all negotiations concerning things like price.

If both sides agree on a desirable price, a sale is concluded in actuality. At that point, when the negotiations come to a conclusion, for the first time in actuality the agent’s fee of $499 is generated, to be paid on the seller’s side. What is more, in regards to all of the necessary paperwork involved in such things as transfer of title, Gulliver acts as the representative. This may truly be called a wonderful kind of business model that exploits each of the best merits of the used car dealership as it has existed up to now and the private party sales system. In addition, according to the wishes of either side, those of the seller or those of the buyer, options are offered such as providing mechanical servicing or insurance.

Those who desire to sell an automobile or buy one are sincerely urged to by all means pay a visit to the Gulliver Car Connection Center. One will certainly make a discovery about the way that one seeks to sell or buy a car there. For that matter, we here are also starting to think about that way of selling or buying a car! The first thing to do is to immediately head towards the Gulliver Car Connection Center to see if there is that certain desirable car there.


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