SUSHI AND TOFU

Sushi and Tofu will have a complimentary circulation of 51,000. People who enjoy our publication are about 150,000.

Executive Summary

There is an estimated 22,000,000 Americans (3,000,000 of them Asians, 300,000 Japanese Americans, and 50,000 native Japanese) currently residing in Southern California. There are over 350,000 Americans working for the 2,000 Japanese corporations located in southern California on a daily basis. Although Japan is said to be a very important country to the United States, Japan is rarely featured in the Los Angeles limes, on major television networks or in the American media. In fact, many American think that Japan is an extension of China! Very few college students know the name of the Japanese Prime Minister, and most Japanese American s do not speak Japanese creating a cultural gap between Americans and Japanese. A medium is needed to fill this gap. That is the objective of Voice of Sushi and Tofu, and its approach is determined and focused: to increase the number of Americans familiar with, and favorable to, Japan and things Japanese: promote true mutual understanding between the two countries; and finally, to educate Americans about Japan. This will be accomplished by using the media and advertisement, promoting trips to Japan and primarily introducing Japanese culture through its history, food, language, organizations, corporations and thereby contributing to society as a whole by creating a non-political, bicultural entity in the private sector.

Purpose

• Deepen relationships between the United States and Japan and increase the number of households familiar with, and favorable to anything related to Japan.
• Promote cultural exchanged by highlighting remarkable aspects of Japanese life, namely food, flower arrangement, tea ceremony, and the like.
• Encourage tourism and the flow of American travel to Japan by fostering better understanding between the two groups.
• Assist business community in attaining its goals.
• Encourage networking and facilitate communication among civic, social and other community groups.

Distribution

Contents

• Japanese Food: Introduction of Specialty/Regional Food, recipes, such as sushi, tofu, and the like.
• Organizations involved in Food and Restaurants: Introduction of Japanese Restaurant Association of Southern California and others, member restaurants and events.
• Japanese culture in general: tea ceremony, flower arrangement, Japanese dance, Japanese traditional arts & crafts.
• Japanese travel: introduction of a particular region in Japan, Japan national Tourist Organization, hotels and travel associations.
• Festival: Introduction of national events in Japan.
• Japanese Language: everyday conversation, Japanese English, English Japanese, manga (comic books), language seminars.
• School and Events: Japanese language schools, Japanese professional/technical schools, universities, and Los Angeles social clubs.
• Sports: sumo, baseball, soccer, basketball, volleyball, track & field, golf.
• Business Community News: large Japanese corporations, business leaders and personalities, seminars, import/export, trade shows, expos, and business networks.
• Arts and Entertainment American and Japanese movies, television, animation, NHK, East West Players, art and cultural events.
• Music: Japanese and American theatre, concerts, music festivals, karaoke contests.
• Shopping: Japanese American shopping malls, fashion.
• Internet and E Business
• Major Trade and Business groups:
  • JETRO (Japan External Trade Organization), Japan-US business seminars, events.
  • JBA (Japan Business Association), introduction of all members, events.
  • JCC (Japanese Chamber of Commerce), introduction of all members, events.
  • LTBA (Little Tokyo Business Association), introduction of all members, events.
• Local Personalities and Celebrities: Government officials, Consul General of Japan, prime Minister, and other community leaders.
• Calendar: Various community events of Japan/American civic, social, and cultural clubs.
• News and events of interest to Japan and US.
• Miscellaneous Interest Areas: Horoscope, games and prizes, quizzes, crossword puzzles, surveys.
• Classifieds: Business and professional services, help wanted, real estate and rentals, announcements and notices, personals.
• Institutional Advertisements: Japanese and American companies, local companies, multi-national corporations.
• JANN-exhibits, events
• JACCC-exhibits, events

SUSHI & TOFU
All Japan News
324 E. First St., Suite 324, Los Angeles, CA 90012
Tel:(213) 680-0011  Fax:(213) 680-0024
mail@sushiandtofu.com